Bowman's Strategy Clock and Other Business Strategies Assignment

Bowman's Strategy Clock and Other Business Strategies - Assignment Example Bowman’s strategy clock is an extension of the three porter generic strategies. Owing to the decrease in the profit margin, pharmaceutical companies have adopted innovative marketing strategies in a bid to sustain and neutralize the impact of price regulation such as exploring new markets, establishing the effectiveness in distribution and building customer loyalty. Some of the challenges in the global pharmaceutical industry that the managers are facing include increased globalization, increase in competition, lack of new products despite the improved research and quick development of generic markets among others.The application of Bowman’s strategy clock in the establishment of competitive advantage among the global pharmaceutical companies will result in value improvement and product promotion with minimal reliance on drug pricing. This is because the industry is bound by legal and medical restrictions that make application of marketing strategies difficult. The stra tegy is normally focused on value, product promotion, and differentiation. Most pharmaceutical companies improve the value for their products while maintaining product standards or increasing prices for drugs. The industry ensures value for pharmaceutical products through conducting pharmaco-economic evaluations meant to show the efficacy and effectiveness of a new drug. For instance, a study on the cost of diabetes confirmed that fewer patients applied for pharmaceutical medicine in managing it (Holland, 2005: 552). This provided an opportunity for pharmaceutical companies to invest in disease management initiatives that created awareness among the population on the existence and effectiveness of their products.

Male and Female Sexual Images and Portrayals Essay

Male and Female Sexual Images and Portrayals - Essay Example This "Male and Female Sexual Images and Portrayals" essay outlines the usage of sexuality of both genders in advertisement. The whole point of sexually idolizing the males and females in advertisement is for subliminal advertisement purpose where the sexual image is unconscious in an individual’s mind but it drives them to purchase the product being advertised in future or as soon as one sees the advertisement. The consumers purchase in order to look like the sexy male or female in the advertisement or intend to get such a sexy male or female as a companion once they have the product. This subliminal advertising is common in beauty products or other products such as cars. The sexual idolization of male and female in advertising is not bound to end soon. According to advertisers, the trend in fact is headed towards more â€Å"steamy† sexual idolization and this has already begun in some magazines. Some of the gender exclusive magazines such as playboy have product advertisements with completely nude photographs of models or celebrities. These images are meant to induce sexual fantasies to the target population driving them to purchase the products in large numbers, remain faithful to the brand and even advertise the products to their friends and colleagues through the word of mouth and by showing them the magazine photos. There is increased cut throat competition in each industry with each company trying to assign itself a position by outdoing each other and this is where innovative, creative and sexualized advertisements comes in.